Customise → Build → Agentic
A practical path from generic tools to AI systems the business genuinely owns.
About Marnie
From England athlete to AI strategist.
“AI should amplify human capability, never replace it.”
Marnie Wills is an AI strategist, trainer, keynote speaker and author. A qualified PE teacher and England international in Touch Rugby and Netball, she built and exited a health and fitness business and scaled a children’s PE business into a franchise. She started building with generative AI in 2021 with Jasper AI — before ChatGPT launched — while trying to scale that business, and has since helped 55 businesses, SMEs and charities move from scattered AI use to a clear strategy they own.
She is not a technologist; she’s an entrepreneur who needed AI to work, and she teaches it that way. Her philosophy: AI should amplify human capability, never replace it.
For AI training and consultancy, visit AILA Collective
Signature frameworks
Ways to make change usable.
Amplified Intelligence
AI at its best expands human judgement, creativity and capability.
Light and Shadow
An honest lens on opportunity, risk and responsible adoption.
The AI Maturity Ladder
Curious → Experimenting → Implementing → Integrating → Leading → Agentic.