Hi, I'm Marnie Wills :)

AI Strategist, Thought Leader, Multi-Passionate Entrepreneur and the person who used to outsource absolutely everything tech-related.

I wasn’t supposed to end up here.

I was a PE teacher from Australia who moved to London, became a dual international athlete representing England in both Touch Rugby and Netball, won many gold, silver and bronze medals

at various internal sporting events from 2010 at the when I divided to give up my teaching careers , I built not one but two businesses from scratch with no tech background, no funding, and absolutely no plan to ever go near anything involving code or software.

I was a self-proclaimed Blackberry loyalist. I hired people to do anything digital. I thought “techy” was a personality type I simply didn’t have.

Then COVID hit. Both businesses went online overnight. And I discovered what it actually takes to run a business in a digital world — which turned out to be a lot more accessible than I’d thought.

A BIT MORE ABOUT ME

I’m a mum to my two young daughters. I still Play and coach England Touch Rugby and love competing in 1 or 2 hyrox races a year for fun of course

I believe in starting imperfectly, learning fast, and never waiting until you feel ready because that day rarely comes.

I publish the AI Strategy Vault newsletter every week 57+ editions of practical, no-hype AI implementation. I speak at conferences and keynotes on the mindset shift required for AI in 2027 and beyond. And I’m currently writing a book: The Mindset Shift for AI 2027 (& Beyond).

The athlete in me never switches off. I still believe the best way to build confidence is to start, get it wrong, learn, and go again.

That applies to AI more than anything else I’ve ever taught.

THE TURNING POINT

In early 2022, I was trying to franchise SportyMinis and hired a copywriter who couldn’t quite capture what I needed. A business contact mentioned Jasper AI.

This was before ChatGPT. Before AI was a dinner party conversation. Before anyone was putting “AI strategist” in their LinkedIn bio.

I tried it. And something shifted.

For the first time, I felt completely in control of my own business voice. I wrote better, faster, and with more confidence than I ever had. I stuck a note on my laptop that said: “Can AI do this better — WITH me, not FOR me?”

That question changed everything.

I became obsessed. Not in a geeky, tool-collecting way — in a what does this mean for every business owner who thinks they’re not technical enough way. I spent upwards of 20 hours a week for two years immersed in generative AI, testing tools across every business function, building systems, and figuring out what actually works in a real business — not a tech lab.

10,000+ hours later, Business With AI Strategist was born.

WHAT MAKES THIS DIFFERENT

Most AI consultants come from a tech background. They understand the tools but they’ve never had a team of three covering the work of ten. They’ve never had to make payroll, handle a difficult client, or figure out how to keep showing up online when you’re running on empty.

I have.

I’ve built and scaled businesses. I’ve worn every hat simultaneously. I’ve felt the overwhelm of too many tools, too much noise, and not enough hours. And I’ve found a way through — not by becoming a tech expert, but by becoming strategically, ethically, and intentionally AI-powered.

That’s the journey I take my clients on.

I’m currently also serving as Chief AI Officer and CMO at CoachingLoop — an ILM-accredited executive coaching firm — where I lead AI transformation from inside a leadership team. I understand this work from the inside out.

Let's Connect

We're in a window of unprecedented opportunity. Those who strategically embrace AI now are building advantages that will be difficult for competitors to overcome later.

If you're ready to move beyond AI experimentation to systematic implementation, let's connect. Whether through my signature AI Advantage Accelerator, workshops, or strategic consulting, I'm here to ensure you don't just survive this transition, you thrive in it.

The future belongs to those who understand that AI isn't about replacing humans—it's about amplifying human potential.

Let me show you how.

DM me on LinkedIn

Marnie Wills

WHERE YOU MIGHT HAVE SEEN ME

Featured guest on multiple business and AI podcasts

Keynote speaker on AI transformation and the mindset shift

Workshop facilitator for SMEs, scale-ups, and leadership teams

Weekly newsletter: AI Strategy Vault — Master AI Without the Overwhelm

If you’ve read this far, you’re probably the kind of person who knows something needs to change you’re just not sure exactly what yet.

That’s exactly where most of my best clients started.

→ Book a free 30-minute Strategy Call. No pitch. Just clarity.

Or come and find me on LinkedIn — I’m active there daily and I genuinely love a conversation.

→ Connect with Marnie on LinkedIn

WHAT I BELIEVE

AI isn’t replacing us. It’s replacing the busywork that’s been disconnecting us from the work that actually matters.

Your edge doesn’t come from the tools you use. It comes from your expertise, your judgement, and your vision — amplified by AI that understands how you work.

I honestly think we should rename Artificial Intelligence. What we’re really talking about is Amplified Intelligence. Yours.

And the mindset shift required to get there isn’t a technology problem. It’s a behaviour problem. A confidence problem. A “where do I even start” problem.

That’s exactly what I help with.